Lashantay Richards

Lashantay has over a decade of advertising experience, her unconventional start to her career began on a rational apprenticeship scheme, this unique starting point laid the groundwork for a comprehensive understanding of the industry, shaping the trajectory of her career which has encompassed diverse roles, ranging from insights and audio to local, global communication planning, and strategic positions. The spectrum of her experience spans across FMCG, Entertainment, Motors, and High-end Luxury, Travel and Beauty sectors. As a strategist at the7stars she leads the development of strategic thinking, unlocking business challenges, proactively surfacing opportunities, and advances effectiveness, whilst inspiring innovation for her clients. Beyond her day-to-day she champions diversity and inclusion, and part takes in mentoring schemes such as Nabs Fast Forward, Future Frontiers, and the Girls Network. Her hard work has been recognised by her peers and the industry; she made it onto Campaign Media Week's 30 under 30 list 2024.