Natalie Cummins

Natalie Cummins has been CEO of Zenith for her fourth full year in 2022. This year, she has taken the agency to a stronger position than ever, topping the COMvergence new business table, winning Media Leader of the Year in the 2022 Campaign Media Awards, grown revenue 8%, scored 8/9 in Campaign School Reports and won more net new business than any other agency. Natalie does all this as a widow and lone parent of three children under 12, juggling parenting, school and work. She takes a unique approach to CEO-ing, believing that leaders should ‘do the work’ alongside their people, not simply set direction.