Yasmeen Frasso

Within just 3 years, and only 8 months at Total Media, Yas was quickly promoted to Biddable Account Director leading on several accounts, including Paysafe which she has grown to become the agency’s largest search account. As well as achieving business firsts for big brands such as MG Motors, she proactively explores ways to maximise results and efficiencies for clients, where her cost savings for Paysafe were commended by their CEO, stating her work was the type of work needed and of immense value.

Alongside leading on client work, Yas is hungry to learn and continues to expand her knowledge of not only her role, but the wider industry, achieving MIPA status and undertaking the Mini MBA in Marketing. She’s also keen to use her expertise for purposeful contributions, supporting our charity partner, Young Westminster Foundation, where she works with young people interested in advertising and Biddable media. Looking to the future, Yas is a key role in developing the agency’s search capabilities, bringing both the biddable and organic teams together more effectively to produce holistic strategies.