Whiskey Wins! How Jameson Black Barrel sleighed Christmas Sales through Retail Media

Client: Pernod Ricard

Christmas is a crucial time for Jameson Black Barrel, but with competitors like Johnnie Walker and Jack Daniels outspending them tenfold, we faced a serious challenge. Amid increased alcohol duties and a cost-of-living crisis, we needed to protect and boost sales without the luxury of a massive budget.

Our competitors dominated traditional advertising channels, leaving us with the task of finding an innovative way to capture the holiday market. We needed an approach that was outside the box and leveraged the opportunities we identified. Using insight and some unique thinking, we navigated the crowded market and positioned Jameson Black Barrel as the go-to gift for Christmas. This campaign showcases how, with the right strategy, even the biggest challenges can be overcome, demonstrating the power of innovation and strategic media use.