Staying Britain’s best-loved lunchtime crisp

Client: PepsiCo - Walkers

Inflationary times can create challenges for even the best-loved brands. When Walkers discovered that loyal customers were beginning to wander—trading down for more affordable alternatives—the crisp maker was determined to win them back. What followed was a data-driven, high-impact campaign, one designed to cement Walkers’ position as the only choice come lunchtime. Targeting on-the-go and pre-prepared shoppers with an insight-led approach, this multichannel initiative won more than 300,000 new customers and delivered a significant reduction in switching behaviours.