Visit #scottishtwitter

Agency: Twitter, Flying Object and PHD.

"#ScottishTwitter is one of the internet’s funniest communities. So it deserves a place at one of the world’s largest comedy festivals: the Edinburgh Fringe.

Visit #ScottishTwitter was a parody tourist information centre at the heart of the Fringe, taking over a hundred hilarious Tweets and bringing them to a comedy-loving audience, introducing those in Scotland just for the Festival to the country’s finest keyboard comedians.

Through amplifying this conversation, we were able to show what a rich, welcoming and enjoyable experience could be had on the platform. That message was conveyed to an enormous audience as the Centre took off online and in press."