Veronica Moro

Veronica joined UM two years ago as Communications and Culture Executive for EMEA – her first role in Media – and since that moment, she has not stood still (she was promoted to Senior Manager within 18 months). She has evolved the way we do marketing at UM, completely revamped our employer brand, and created an engaging programme of company and client events that always see our values shine through. At any hurdle, she has found a solution: teaching herself how to design, build inspiring video content and write compelling copy (in her non-native language). She has also built a thriving comms community across 30+ EMEA markets. Whilst it’s not often that we see agency marketers in the running for these awards (although most entries are probably written by them!) these people are vital cogs in the running and reputation of the agency – and this is certainly the case with Vero.

Over the last two years she has spearheaded UM’s Futureproof Academy, a school and charity outreach programme that is built to introduce young people from underprivileged communities to the world of media – even bringing our clients on that journey. She has also led the agency’s global annual Impact Day, - a day of ‘service’ to local communities through charitable partnerships and fundraising.