Unlocking first party data to drive growth on the high street

Agency: Manning Gottlieb OMD

"First party data is powerful, but not always accessible – and even when it is, executing outside of online channels is often impossible.

We worked with Specsavers to unlock data from their store EPOS systems so we could push a feed of eye test availability into our Digital Out of Home (DOOH) advertising, telling customers if their nearest store could offer them a same-day check-up when they were nearby.

This focus on relevancy and customer experience, combined with behavioural nudges and smart execution, saw an uplift in eye test volume growth for Specsavers."