Unboxing a feeling

Client: Gousto

Music and cooking are intrinsically linked. Every month, over 110,000 new cooking-related playlists are created on Spotify. And streaming of cooking playlists has increased by 141% over the last 2 years.

So we decided to elevate the experience Gousto had to offer. Working with Spotify we created a cadence index that aligned to Gousto recipes. It meant we could turn Spotify listening habits into delicious recipes. We also curated a series of 'Gousto Beats' playlists to match every single Gousto recipe.