The Telegraph Honda Rugby Legacy Fund

Client: Honda and Universal McCann

Since 2019, The Telegraph's coverage of women's sport has led the way encouraging more women to take part in sport.

We felt that the Women’s Rugby World Cup could inspire a new generation of female players. We wanted to encourage this and create real legacy with vital financial support for grassroots clubs.

We saw in Honda – a Performance Partner to England Rugby – the perfect brand to make it happen. With them, we founded The Telegraph Honda Rugby Legacy Fund which offered girls’ Rugby clubs across the country extra investment, training and tickets.