The Recovery Budget Planner

Client: N/A

In response to the cost-of-living crisis, ITV's AdLabs partnered with Magic Numbers to build the Recovery Budget Planner in only two months.

Our online tool – free to the whole industry, and entirely media agnostic – helps CMOs build a compelling evidence-based case for optimising investment during a downturn, in the language of the CFO.

With over 5,000 configurations, our free tool benefits the whole industry: clients, agencies and fellow media owners of all types and sizes.