The Most Disastrous Campaign Ever

Client: Hiscox

In a competitive market dominated by performance marketing, Hiscox's shift to lower funnel strategies led to short-term gains but compromised long-term brand growth. Over three years, this approach eroded brand metrics and inflated costs, prompting the need for a strategic reversal.

In a highly collaborative partnership with Uncommon Creative Studio and Posterscope, we launched a groundbreaking campaign targeting the SME market, leveraging insights that revealed a broad common ground among customers and the prevalent issue of underinsurance. The campaign featured unmissable ads using humour and real-world scenarios, including the largest use of special builds in UK history with 21 bespoke OOH executions across the UK. The collaboration between Hiscox, Uncommon, Total Media, and Posterscope ensured seamless execution, resulting in increased awareness and sales, ultimately achieving record annual profits and reviving Hiscox's brand presence.