The Jordan' by Greggs for Capital Breakfast

Client: Greggs

Introducing ‘The Jordan’ – The Red sauce, Brown sauce and Mustard bacon roll. A brand-new collaboration between Greggs and Capital born of quick thinking and even quicker reactions.

The scene had already been set by the Capital Breakfast Show Team. After being called out on-air for having a strange cocktail of sauces on his bacon roll, Capital Breakfast Presenter Jordan North declares this is the best way to eat a breakfast roll and the debate begins… Now Greggs and Capital needed to take advantage of this potential cultural moment turn around a content and media campaign that would need to start the following day.