The Hunger Games and Big Brother

Client: Lionsgate

"Fire is catching! And if we burn, you burn with us!"

Here’s how we relit the fire for Lionsgate’s Hunger Games prequel, by seamlessly integrating content into an entire episode of Big Brother. Housemates tackled movie-inspired challenges, captivating 15- 34s and driving £19M in box office revenue through immersive storytelling.