The Hottest Drop

Client: McDonald's

Chicken is on trend. From Chicken Shop Dates to to WingStop, chicken is having a moment, especially with Gen Z. But with a Kentucky Fried rival famous for its chicken, winning our share of the chicken pie was easier said than done.

When it comes to chicken connoisseurs, we know there’s two things that really tingle their tastebuds: spice and sauce (the biggest single driver of choice). You’re either hot or you’re not in this game! So we brought to life a legendary chicken partnership – McDonald’s x Frank’s RedHot – to create our spiciest, sauciest chicken burger ever. And to make sure our iconic collaboration was a must-have for gen z, we mirrorored drop culture in a brand new way for a burger launch, making McSpicy x Frank’s RedHot the hottest drop around. The result? Our drop was too hot to handle.