The Flavour of Film presented by Green & Black's & Everyman

Client: Green & Black's

Green and Black’s pioneered the premium organic chocolate market, but needed to re-establish their reputation for high quality, being organic and a range of delicious flavours. They needed to attract new customers among their discerning, urban target audience. Getting into customers hands, and mouths, was key!

In a perfect pairing we brought together Green & Black’s and Everyman, the UK’s leading boutique cinema group, for an intoxicating, multi-platform, experiential, celebration with the product right at the heart – The Flavour of Film. The delightful flavours of Green & Black’s were matched with specially curated new films, and unique Everyman cocktails. For instance, Green & Black’s Organic Butterscotch Chocolate, with Last Night In Soho, and Everyman’s Old Fashioned. Everyman guests enjoyed a complimentary Green & Black’s Organic Chocolate and were recommended the cocktail to pair it with. The crescendo was a star studded, red carpet, luxe premiere of Silent Night. Across four months a huge 35 million impressions were delivered across all channels and a staggering 70% of Everyman guests were aware of the partnership. No less than 47,500 bars of gorgeous Organic chocolate were distributed.