THE EVERYDAY TACTICIAN

McCann, Miai, Bromley FC, Sports Interactive/SEGA, and Warner Bros. Discovery, TNT Sports

Client: XBOX

Together we offered fans the extraordinary opportunity to turn their footballing dreams into reality by becoming Bromley FC’s backroom Support Performance Analyst, applying through Football Manager on Game Pass. This innovative campaign saw an impressive collaboration that seamlessly integrated Xbox, Football Manager, Bromley FC, and TNT Sports, utilizing multiple TNT Sports touchpoints like social media and YouTube to create a dynamic and engaging experience.

The season culminated in a thrilling final at Wembley, and the collaborative campaign's success and impact has been outstanding as a result.