Tesco Media and Insight Platform

A supermarket might not be the first thing that comes to mind when thinking about media brands. Nonetheless, with the Tesco Media and Insight Platform going from strength to strength, the retailer continues to make significant inroads into the advertising marketplace. Today it offers advertisers and agencies the largest first-party behavioural dataset in the UK with over 22 million Clubcard households. The UK’s leading grocery brand is now setting the standard for the burgeoning retail media industry: engaging with more than 600 advertisers, attracting talent from across the industry, and delivering an innovative and ever-expanding creative canvas.