Tackling menopause taboos, head on

Client: Clarins

Until last year, 73% of women had no idea what menopausal symptoms look like. As skin care experts, Clarins saw an opportunity to be leaders in the space – and set out their ambition to be the #1 menopausal skincare provider in the UK. Partnering with HELLO! Magazine, we created a uniquely empathetic and supportive campaign, which went far beyond a one-day token display and instead delivered a long term platform for category leadership. This lead to significant increases in understanding the symptoms of menopausal skin amongst our audience, as well as cementing Clarins #1 share position in the category.