Stopping the UK's biggest Heart

Client: British Heart Foundation

To announce the British Heart Foundation's largest ever research grant into inherited heart muscle diseases, we wanted to highlight the unexpected nature of heart disease with a media idea that would do what heart disease, unfortunately, does every day. Stop people in their tracks.

Our idea? Stop the UK’s biggest Heart.

How? By convincing well-known brands to allow their radio ads across the Heart network to suffer sudden ‘cardiac arrest’ live on-air, creating an unexpected and striking sonic backdrop of mid-broadcast heart attacks that would grab audience’s attention and enable us to deliver the British Heart Foundation’s ground-breaking announcement.

To announce the British Heart Foundations largest ever research grant into inherited heart muscle diseases, we wanted to highlight the unexpected nature of heart disease with a media idea that would do what heart disease, unfortunately, does every day. Stop people in their tracks.

Our idea? Stop the UK’s biggest Heart.

How? By convincing well-known brands to allow their radio ads across the Heart network to suffer sudden ‘cardiac arrest’ live on-air, creating an unexpected and striking sonic backdrop of mid-broadcast heart attacks that would grab audience’s attention and enable us to deliver the British Heart Foundation’s ground-breaking announcement.