Stairway to the past
Havas London
Client: The Wayback
The Wayback VR takes this reminiscence therapy to all new levels.
Proven to evoke stronger emotional reactions than 2D, The Wayback app is series of bespoke 360 degree films that immerse the viewer in the faithfully recreated sights and sounds of the past, using a simple Cardboard headset and a mobile phone.
And it’s working.
During its development it has been recognised widely in the care industry as a breakthrough piece of technology and was awarded the Government’s ‘Challenge Dementia’ prize, supported by the Alzheimer’s Society.