Small Businesses United

MediaCom UK, Sky, ITV & EFL

Client: eBay

Covid was challenging for many small businesses trading on the high street.

But Covid hit football too, destroying ticket sales and wiping out sponsorships. So, we brought grassroots football and small local businesses together with an innovative micro-sponsorship programme. Small Businesses United powered by eBay. Our campaign trebled purchase intent for the eBay small businesses involved in the programme. One owner said it was “the best thing I've ever done for my business”.