Client: WhatsApp
It’s 21:48pm…Deadline Day window is nearing closure, the tension and buzz in Sky Studios is palpable as some big transfer news is imminent… Cut from an ad break to the specially-integrated title sequence featuring Sky Sports News’ talent having their breaking news delivered through WhatsApp View Once… Social influencer Harry Pinero is live in the studio with Jamie Redknapp… Unscripted and by the seat of its pants… Jim White’s yellow tie has been replaced by the eponymous green of WhatsApp… View Once playing an intrinsic role in the dramatic end to the transfer window by enabling the sharing of news privately for players, managers and fans alike. This momentous occasion gave fans the inside scoop on live football transfers simulcasting across TV and social platforms - all live - on Deadline Day!
