Save the children's christmas jumper day

Agency: Channel 4, Mediacom, John Lewis, Marks & Spencers, Duracell, Moonpig and Smyths Toys

Channel 4 and MediaCom North devoted an entire ad break takeover to raise awareness of Save the Children’s eighth annual Christmas Jumper Day... A story of how we convinced 5 major advertisers to team up and help us and Save The Children engage a record 3.5 million people on their big day!