Save the Children - Owning the Commute for Christmas Jumper Day

Client: Save the Children

Save the Children’s biggest annual fundraiser faced another tough year in the face of the pandemic and cost of living crisis. With people starting to head back to work, and therefore the commute, we spotted an opportunity to bring joy into the run up to Christmas and increase donations at the same time.

An Innovative, bespoke partnership with Global did just that, with Audio at the heart of it, through the clever use of Global’s Newslink offering. The solus Newslink spot goes out across hundreds of stations at once, helping to spark the conversation of Christmas Jumper Day.

The campaign delivered an 85% increase in donations and estimated 33% increase in ROI YoY.