Samsung Galaxy S24 Ultra Arcade

Client: Samsung

Samsung’s Galaxy S24 Ultra smartphone is the best device for gamers, and we needed to win with them as they represent 69% of the premium smartphone market. So we created an innovative immersive experience for gamers, creating games within games hosted in an interactive lobby where they could mix with iconic gaming characters. Gamers loved it, we clocked up over 536k plays, a total of 7,700 days of gameplay, +13% ‘brand for gamers’ by 13% and +73% wanted to try the S24 Ultra. Mega results for an Ultra campaign.