Samsung and ITV Capture the Night

Client: Samsung

Whilst Samsung's new S23 handset spec might win on paper, it needed to win over customers’ hearts. So, Starcom invited ITV to create its emotional hook.

Nothing creates a more positive feeling in ITV’s schedule than Saturday nights. And at its centre is our effervescent talent, connecting with viewers to make their weekends better.

ITV would work with Starcom to bring light to Saturday evenings by producing a content strand with all the fun and surprise of a Saturday night TV series, fully entwining the Samsung Galaxy S23 Ultra with some of ITVs most popular talent.

And it was all about FOMO!