Reindeer Ready

OMD UK with Leo Burnett, Red Consultancy, ITV, Channel 4, Sky, Snapchat, Meta, YouTube, Twitter, Darabase

Client: McDonald's

In a venture to ask Britain “Are You Reindeer Ready?”, McDonald’s has firmly landed their place on the Christmas list – a stalwart of the season, all thanks to an unsung menu item. But what started with the humble carrot stick ended up a five year campaign that would supercharge brand love and sales…now that’s Christmas magic.