Radio Planning Optimiser: Welcome to a new era in data-driven radio campaign planning

Client: Radiocentre

Radio Planning Optimiser is a unique online planning tool developed by Radiocentre using the world’s biggest radio-advertising-effectiveness dataset to revolutionise the way radio campaigns are planned by advertisers and media agencies, with the ultimate ambition of helping them achieve better outcomes.

A sales-side media-industry first, the tool provides advertisers and media planners with a robust and rounded data-framework to help them make smarter effectiveness-outcome-based decisions in setting optimum planning weights for radio campaigns. This in turn helps them benefit more fully from the true effectiveness potential of radio advertising, making them more likely to reinvest in the medium in future.