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![](/media/Entrants/D0002.03-Pearl Dean and Jaguar Putting the bite back int.jpg?width=450&height=300&token=MqEyUfryJO8I2DB0h6wPO%2FZiIu%2F%2FPsRHbR5TEdhOqHA%3D)
Putting the bite back into the big cat
Pearl & Dean
Client: Jaguar
This was a huge collaborative and co-creative team effort across Pearl & Dean, agencies, Jaguar, the cinemas, and an array of partners. Every touchpoint possible was utilised, both indoor and outdoor, on screen and beyond, creating an immersive and interactive experience, where the cars were the stars. The campaign had huge awareness and most important massively increased purchase consideration and perception on key inspirational, individuality and progressive brand measures.