Profit Ability 2

Agency: Ebiquity, EssenceMediacom, Gain Theory, Mindshare and Wavemaker UK

Described by one advertiser as “The best effectiveness research I’ve seen”, Profit Ability 2 is the first post-Covid analysis of advertising’s financial impact. It brought advertising’s collective knowledge bang up to date in eye-watering detail. It proved advertising’s incredible strength as a business investment, showing that all forms of advertising pay back, especially when sustained effects are measured. Just a few months after launch it is already the new touchstone for advertising effectiveness.