Planning Ahead for 2024 with Reading the Nation

Client: Ozone

Planning Ahead for 2024 with Reading the Nation' is the result of a herculean cross-team working group tasked with creating even more useful insights from Ozone's unique cross-publisher view of reader engagement. By analysing and editorialising three years' worth of data, we created a planning guide to aid client campaign activation around context and consumer interests.

With more than 1,100 copies either picked up in printed form or downloaded from our website, the guide has proven incredibly popular with the planning and brand fraternity. Not only has it delivered powerful consumer engagement forecasts, it has also proven critical in driving revenue as a pitch-winning differentator.