Pivoting from Share of Voice to Share of Culture to become category leader in spontaneous awareness

Client: Go.Compare

By Embracing Gio Compario, Wynn, their families and Dot Go.Compare’s pivot from share of voice to share of culture has made a material business difference. It has enabled them to compete in a different way, elevating the essence of the brand, created incremental stand out and shows how TV sponsorships can become stories for a brand in their own right.