Picturehouse Cinemas

Picturehouse Cinemas, the UK’s most established boutique cinema exhibitor, has been at the forefront of independent cinema for 25 years. An essential part of high streets throughout the nation, Picturehouse offers community-centric venues, social experiences and quality content to a dedicated fanbase. With advertising an important revenue generator for cinemas, Picturehouse and DCM’s leadership teams doubled down on how to maximise new opportunities to serve audiences and advertisers simultaneously.

From exclusive DCM Film Clubs, bespoke client events, to on-site meetings at some of the most stunning cinema locations – we showed, rather than told, that this was an ideal media brand to partner with. Which led to some of the most standout work in Picturehouse’s history, including partnerships with LEGO, Calpol, Kia, Samsung and Little Moons. Shifting towards drawing audiences through nontraditional programming has brought in hundreds of thousands of extra admissions to the business, with admissions shooting up 47% year-on-year. Picturehouse generated £1.2m in sponsorship revenue (up 67% vs the previous year), which was reinvested into cinemas and further audience development.