Partygate
OMD UK with 4 Creative, Meta, Talon, Buildhollywood, Mail Metro Media
Client: Channel 4
Always provocative, Channel 4 commissioned a one-off factual drama to bring the wild nights at Downing Street to life. Our task was simple - get people to watch. Drawing inspiration from 90s rave culture, we invited the nation to OUR party using low-fi guerilla tactics and tropes akin to rave promoters. The nation loved it, with views up 119% on target and 2.5% higher than the slot average. Now that's how you throw a party!