Ozone
Ozone
This year represented another year of the same old! By holding our nerve and focusing on what we do best, we continued to deliver the same old market-beating performance. Our +37% year-on-year ad revenue growth outstrips total digital display growth by more than six-fold, thanks to a +77% growth in big-spending clients, while average revenue from our retained clients more than doubled. On the publisher side of our business, our focus on service development through our unique technology solutions has seen our total publisher billings increase by +90%. We continued to innovate and collaborate with advertisers, agencies and publishers to develop the products and services they need to succeed in the Premium Web, while at the same time delivering results the smashed benchmarks across a number of measures. Most importantly, we stood by our principles – in particular our core brand pillar of transparency. We invited PwC to undertake a six month audit of our business – reaffirming that what we say we sell, is actually what we sell – while at the same time, bringing our ECOzone for carbon reduction to life for both brands and publishers.