ONE Campaign Addressable: The Power of ONE

Client: Multiple

In a world of rapid growth in viewing across multiple screens, measuring TV’s effectiveness is essential, but extremely challenging. Until now, campaigns have been booked in silos across multiple platforms, so we haven’t had a holistic view to measure cross-platform campaign performance.

To combat these challenges, One Campaign Addressable is transforming the TV landscape by focusing on audiences not platforms. Delivering one audience in one currency, One Campaign Addressable allows you to buy, plan, measure and report Linear and On Demand campaigns AS ONE - making life easier for us and for clients.