Don't Gift

Client: Not on the High Street

Not On The High Street is not the same as any other retailer - they stand against bland, rail against boring and never give in to giving the same.

With over 3m Christmas gifts last year going to landfill, it has never been a more important time to scrutinise our gift-giving and how our waste has an impact on the planet. The campaign strategy combined this insight with the truth of gift buying and giving: Don’t gift the same old shit. Don’t gift because you have to. Don’t gift landfill. This year, gift fewer, gift better.