New Model Agency

Client: M&S, Mindshare

As the nation’s most treasured bra-fitting institution, M&S already made pivotal changes following an expansive inquiry with the Diversity Standards Collective and had launched their ‘Love Your Boobs’ campaign - a vibrant celebration of diversity across various channels.

They were looking to further drive their style credentials and cultural relevancy with a younger audience whilst showcasing their own D&I journey. Together, we created New Model Agency, a 3-part Branded Entertainment series that followed a young, diverse cast of aspiring models hustling to make their mark in the fashion industry and competing to land lucrative campaigns with big brands in the run up to London Fashion Week.