Making Media Art with Louis Vuitton and Yayoi Kusama

Client: Louis Vuitton

This was a media campaign which showed how media can be so much more than a box for creativity, but a true creative canvas. Launching the ground breaking collaboration between artist Yayoi Kusama and Louis Vuitton, Spark Foundry turned the iconic architecture of Harrods into an immersive expression of the artists work. This campaign went beyond the streets and also involved the first ever artist takeover of the Financial Times. In doing so, it was a creative and commercial success generating over £25m in sales and cementing Louis Vuitton’s position as Harrods best selling brand.