Making Ads Less Visible: The World’s biggest Audio Described Ad Break

Client: Airbnb, BT, Experian, Gillette, Oral B and Virgin Media

As an industry we’re obsessed with words like Engagement, Cut Through, Noticeability & Visibility; so why on earth did we want to make ads less visible we hear you ask?

Together with the RNIB we signed 6 brands to take part in the World’s Largest Audio Described Ad Break to raise awareness of AD to the visually impaired community and encourage more brands to supply their ads with in this format.