Operation Cookie Crumble

Client: Magnum / Unilever

Facing a cost-of-living crisis, Magnum's "Operation Cookie Crumble" combined Tesco Clubcard data with addressable TV advertising on ITVX to win back consumers who'd traded indulgence for value. This groundbreaking partnership precisely targeted confectionary buyers and ice cream lovers, resulting in a sales uplift and exceeding the penetration target. It proved that data-driven precision can deliver sweet success, even in a cookie-less world.