LADbible Group

In just 12 months, LADbible Group proved itself to be the best mate of the internet – helping us achieve 3,312 views of our content PER SECOND since July 2023.

We did it by being there for our mates, supporting our audience’s mental health via UOKM8 and helping them better understand complex topics by evolving Minutes With. We stood up for our friends, including becoming the official media partner for the Mayor of London’s ‘Maaate’ campaign to challenge young people’s views and responses to sexual harassment. We also launched the ‘End Spiking, Now’ campaign to raise awareness on the severity of the drink spiking, lobbying a law change. The launch of LADnation helped us crack the youth code for the industry, leading to us running 88 surveys on behalf of 15 brands and the prestigious charity The Prince’s Trust. Finally, we were trusted by our audience and partners, which is why more and more advertisers are turning to our platform – such as VISA, Halifax, ASDA, Uber Eats, GiffGaff and Channel 4 – and 75% of our brand partners have come back for more in the last year! The outcome? 703 pieces of branded content (+54% YOY) 9.8 million engagements (+27% YOY) IAB Gold Certified 8 industry awards It was undoubtedly one of the best years in our history. And we’ve set the benchmark for years to come.