KFC’s Tower Burger: Too Big For Its Media Plan

Client: KFC

An iconic burger launch needs an iconic plan. We worked hand in hand with Mother to develop an epic campaign focussing on bespoke media placements to hero the height of the burger. We played with horizontal and vertical placements including TV and some key special build out of home – even putting ads on actual towers. Not only was it the most successful burger campaign KFC have ever run, but Tower burgers became the 7th best-selling item on KFCs vast menu.