Jet2holidays and Mamma Mia: I Have a Dream

ITV

Client: Jet2holidays

Jet2holidays struck gold with their ABBA-inspired campaign, teaming up with ITV1’s Mamma Mia to showcase dreamy destinations and top-notch hospitality. From contextual ad spots to social buzz and even an ABBA-themed staff party... they turned heads, won hearts and boosted bookings. The winner takes it all!