ITV Commercial

“OUTCOMES” is the one-word story for 12 months in which... an ITV drama led to hope for subpostmasters, our outcomes measurement initiative truly landed with partners, and Planet V exceeded £1bn of billings since launch.

With Peter Field’s 2023 study re-confirming TV’s unrivalled effectiveness, our year focused on advertising IMPACT and business OUTCOMES. “Make Great Things Happen” became our organising thought and as we worked to help advertisers see the value of their investment with us, we had a year of record breaking financial milestones and developed the most supportive team culture we've known.