IKEA the wonderful everyday

Agency: Vizeum and Mother London

This isn’t a story of bolt-from-the-blue zeitgeist genius; The Wonderful Everyday is a story of overcoming bias for one-off moments of fame, to instead drive change through smaller everyday moments – turning around the fortunes of a tired household name and placing it at the heart of everyday life at home. A campaign that started 6 years ago and hasn’t stopped since, delivering over £1.3bn in incremental revenue and counting.