Client: Spark Foundry
It’s incredible how much agencies have changed in the past few years but the same cannot be said of our media activations. We created the Diverse and Inclusive Media Exchange to bring new revenue to underfunded community publishers, reward responsible journalism and drive increased reach for our clients. Creating a brand-new marketplace to do just that was no small feat but it was worth it to allow brands to run in diverse publications such as guap and Pakistan Weekly for the very first time. And our hypothesis that brand new audience would lead to brand new sales paid off with 27% of DIME impressions being to brand new audiences and driving a 48% CPA reduction!
