How To Be My Ally

Channel 4

Client: Government Equalities Office & MG OMD

For many people, not personally knowing someone with a disability can mean feeling uncomfortable in knowing what to say to support them. Our own unconscious bias means we can sometimes fear saying the wrong thing or we make incorrect assumptions on what someone is capable of. We were asked to come up with a way to help remove the barriers and allow disabled people to participate fully in public and civic life and wider society.