How KFC Had Their Chicken And Ate It Too, At Christmas

Client: KFC

Where Christmas is typically time for Turkey to have its moment, KFT doesn’t quite have the same ring to it, and we know our customers would prefer chicken anyway… The campaign started by speculating that KFC may in fact branch out to turkey this year before we launched a clear message and product – just kidding, we’re sticking with chicken, our delicious Stuffing Stacker. The campaign balanced both driving immediate sales of the product (far exceeding target), as well as carving out a role for the KFC brand at Christmas.